Internet Search Engine Metrics … Organic Search vs. Paid Placement

Let me beginning this record by mentioning marketers in 2004 have actually spent 4 Billion dollars on internet search engine advertising and marketing according to (SEMPO) the Search Engine Marketing Professional Organization.
Internet site marketing professionals pointed out Search engine positioning was the top method to drive traffic to their sites (66%), complied with by email advertising and marketing (54%). Resource: Direct Marketing Association. Accordingly, one of the most inexpensive means to market your internet site online is to obtain a number of leading 10-search engine rankings in the major online search engine for your keyword phrases.
According to a recent Jupiter Research Survey, browsing on the online search engine is one of the major uses of the Internet amongst 79% of customers. Source: September 2002 Jupiter Research Survey. To make sure that being the case, whatever your promoting you’ll wish to see to it can be discovered on the first web page of the online search engine results web page.
The reason is numerically straightforward. An Iprospect Survey in 2002 reported that 78% of web users desert their search if the first 3 pages don’t give an answer to their concern, and 28% do not scroll past the 2nd web page of outcomes. Source: Media Post short article reporting results of Spring 2002 IProspect study.
Integrate those realities with the Internets eruptive growth price of 1.8 Million people worldwide browsing the web every week for the really very first time, Source: Official Guide To Internet Promotion as well as you can quickly appreciate what a leading 10 position can indicate to you.
Google receives roughly 39.4% of all online search engine website traffic. Yahoo gets around 30.4%. They’re simply the biggest online search engine being made use of online today.
Bringing up the back is MSN at 29.6%, as well as AOL 15.5% then Ask Jeeves with 8.5%. Resource: Nielsen// NetRatings January 2004
How much web traffic is that? Well, Google as well as its companion sites were reporting a whopping 250 million searches a day in February 2003.
Advance and its companions were reporting over 167 million searches per day. Inktomi reported 80 million complied with by LookSmart with 45 million per day.
FindWhat reported 33 million while Ask Jeeves reported 20 million, Alta Vista reported 18 million and finally Fast reported 12 Million searches daily. Source: 2004.
With all stated, you can conveniently see just how your internet search engine rankings are straight proportional to the web traffic your internet site gets, and your site web traffic is straight related to your capacity to benefit online.
Oh, and in situation your wondering how much money is spent online; a recent Forrester Research Report showed that online spending got to $95,700,000,000 million in 2003!
Predicted on-line spending is estimated to grow to $229 billion in 2008! A massive 139% rise in on the internet investing!
Now with these facts in mind I’m certain you can clearly see what a leading 10-search engine position can indicate for your profits. Although it does leave a concern unanswered in my mind, what has a greater ROI … organic search engine optimization or paid search?
According to SEMPO’s essential evaluation, the U.S. & Canadian SEM Industry Size Estimate by method in 2004, natural SEO represented 12% of the market share or $492,057,200 while Paid Placement made up $3,341,878,176 or 81.8%.
Surprisingly, 9 out of 10 respondents are proactively taken part in natural SEM advertising and marketing programs representing 89% of the participant advertisers. This fad can be contributed to the average cost of prominent key phrases remaining to intensify.
If the escalation continues to rise it can make paid online search engine marketing greatly set you back prohibitive for all but the biggest marketers … the 900lb gorillas!
Put simply, ROI is surpassing rising cost of living: SEMPO’s crucial analysis shows marketers can afford to pay on average 33% more for their search phrases as well as continue to be successful, while they claim rates have actually risen 26% on average in the last 12 months. That’s leaves a 7% marketing margin to preserve existing earnings for 2005!
SEMPO’s information also noted that advertisers will obtain smarter about managing their paid placement programs prior to they reduced on investing.
This is also regular with a report released by Nielsen/NetRatings indicating that the growing need for online search engine marketing is outstripping the supply of currently available advertising and marketing area.
These findings seem to suggest the stock of key phrases is coming close to a vital demand problem nonetheless; most marketers felt they still have some level of cost flexibility in their paid placement programs before they will get to the limit of diminishing returns.
Is there any marvel why organic online search engine positioning has obtained popularity for on-line marketing professionals in 2004? Could it be higher (ROI) roi?
SEMPO also points out that 43% of marketer participants have changed their spending plans away from various other advertising and marketing programs for Organic SEO.
What does it all suggest? Allow the numbers speak for themselves.
Organic SEO is undeniably acquiring support over the reduced ROI paid advertising and marketing. This is shown because of the truth that paid advertising is ending up being much less rewarding.
Although paid advertising and marketing will remain to hold a big portion of the marketplace share, as paid advertising and marketing returns decrease and also keyword costs rise my very early 2005 projection is for the materialization of a dynamic natural SEO market fad to facilitate the need for advertising and marketing space.

Web site marketing professionals cited Search engine positioning was the top method to drive web traffic to their sites (66%), complied with by email advertising (54%). Appropriately, the most set you back effective method to market your internet site online is to obtain a number of leading 10-search engine positions in the major search engines for your keyword phrases.
According to a current Jupiter Research Survey, browsing on the search engines is one of the major uses of the Internet amongst 79% of users. Google receives roughly 39.4% of all search engine traffic. They’re just the biggest search engines being made use of on the internet today.

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