MLM and SEO. Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.
Now, you are probably saying to yourself “Joe, what do you know about MLM?” Well, folks in the early days I did MLM. Yes, I am a not proud of it. Not because it’s MLM but, because I wasn’t any good at it. Thank goodness though. I may not have found my calling in SEO if I did. What I am trying to say is…MLM is hard. Nowadays, they try to make it easier by offering you a cookie cutter site. What? A cookie cutter site? Isn’t that bad SEO? YES! MLM in their attempt to help their down-line are actually making it harder. You want to spend more time promoting your site by:
Providing tips about the items or products
.and so on.
MLM companies force you to throw more of your hard earn money into advertising. If you know the name of a well established MLM company type it into Google. What you get is dozens of sites. Many of them are the same exact site dominating over the others. It is usually the companies own site. Generating leads that YOU will have to pay to get. While your cookie cutter site fights for spots on Google adwords. Which by the way YOUR MLM has the top 3 positions. So, how do you win?
Create your own web site. Find keywords related to what you sell and not the company name. If you cannot do that then create a blog. Place tips, recommendations, and testimonials and so on in your blog. Do your own Google campaign. Find message boards, blogs and websites that have interests in what you sell. You can even do a link exchange with other blogs.
Until MLM companies’ see how valuable SEO is to the success of their business and yours you can never be successful. They will always tell you about the successes and never the failures. It is true it takes money to make money. But, if the main company corners the market on leads how can you ever make it ahead? Go door to door?
Take matters into your own hands. Or, better yet. Demand your up-line provide you with a better way to achieve your goals. They are profiting from all your hard work. So, let them help you as much as possible. If that doesn’t work take matters into your own hands. The worst you can do is make things better.