Google Public Relations Explained
PR is an action of how ‘important’ a web page is (according to Google). For the objective of this post, I will just talk about public relations in the SEO context– what it indicates and just how to use it.
First points first: PR is not the reason or the result of high rankings.
Public relations depends mainly on 2 points: Incoming links as well as web traffic. Some SEOs make the mistake of presuming high positions come as a result of high public relations, when in fact high PR is one all-natural outcome of high rankings.
Much better SEO = higher rankings = more traffic = Higher PR
However, the concept behind Google’s public relations is essential when working with External Links (i.e.: incoming) as well as Internal Links (i.e.: the web site’s framework). Every link from A to B is thought about as a ‘ballot of confidence/credibility’ from A to B. We can utilize public relations as a physical dimension of exactly how this integrity takes a trip from one URL to the next.
The duty of SEO in this situation is …
- Off-site: to maximise incoming PR by enhancing the variety of inbound links and the high quality of inbound web links.
- On-site: to harness incoming public relations so that none of it is lost (on damaged links) which a lot of it is directed to one of the most crucial pages of the website (i.e.: the homepage, primary group pages)
To sum up, public relations isn’t a factor in SEO, neither is it a direct result of SEO. The makings of a high-PR website are really comparable to those of a high-level website. And as a result of that, the idea of public relations can be made use of to …
- appropriately use linking techniques
- determine the efficiency of these strategies